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What do we love about bus shelters?
Affordable Impressions
More Is Exponentially Better
Affordable Impressions
The average bus shelter in Miami-Dade can run from $600-$1500 depending on locations, units, and term. The number of impressions on these units is staggering upwards of 250k a month in most cases. This is a wildly effective way to bump up your impressions, when the typical digital ad is above $20 CPM with ineffective targeting. Our team is ready to help!
Creative Flexibility
More Is Exponentially Better
Affordable Impressions
An advantage over non-static media that bus shelters offer is creative flexibility. Any changes to creative come with a much more affordable production rate than many of the other transit alternatives in the advertising world. This makes it easier to play with seasons. Advertise your day care year round or do creatives focused on the summer.
More Is Exponentially Better
More Is Exponentially Better
More Is Exponentially Better
The number of impressions you get by adding more to your buy is linear, but the effect of that ad is exponentially more with multiple units in proximity. This is due to the potential increases in frequency for your target audience. Adding 4 shelters around your CPA office can give you 1 million impressions (vs 250k from 1), but now a comm
The number of impressions you get by adding more to your buy is linear, but the effect of that ad is exponentially more with multiple units in proximity. This is due to the potential increases in frequency for your target audience. Adding 4 shelters around your CPA office can give you 1 million impressions (vs 250k from 1), but now a commuter may experience your ad 2.3 times on average vs a single time a day.
Bus Benches Work Incredibly Well in Florida
High Frequency
Because benches in Miami often cost less than other outdoor counterparts, you can get more units for the same budget. More units help you to increase the frequency over the people you are reaching. Frequency is important because your exposure to an add being multiple times a day really solidifies this idea in your mind.
Longer Campaigns
Another great benefit to their affordability is that your campaign can last longer. In the outdoor world campaigns should aim to be a year long. Although shorter campaigns are possible the effectiveness of these advertising methods really jump up the longer they have been deployed. Get special deals on year long campaigns with our team.